Editorial standards

How we work, and what to keep in mind.

Brightplate is a Pinterest-led food magazine. Most posts are curated roundups that link out to recipes hosted on other sites. A smaller number are single-recipe posts written by our editorial team. The standards below apply across both.

Recipe attribution

Every dish in a roundup links to its original source. We don’t paraphrase someone else’s recipe; we credit it and send you to the page that hosts the actual instructions. If a recipe’s author would prefer we not link to it, write us and we’ll remove it within two business days.

Allergens and dietary tags

Posts that highlight a single recipe call out common allergens when present — gluten, dairy, eggs, soy, peanuts, tree nuts, shellfish, fish, sesame. Dietary tags (vegan, vegetarian, gluten-free, dairy-free, keto, low-carb, high-protein, mediterranean, diabetic-friendly) are best-effort, based on the recipe as written. Always read the linked-out recipe’s full ingredient list before you cook for someone with a serious allergy.

Nutrition information

Calorie counts, sodium notes, and macro targets are estimates, not measurements. Ingredient brands, portion sizes, and cooking methods all shift the numbers. If you’re tracking a medical plan — diabetes, heart, kidney — talk to your doctor or registered dietitian about how a specific recipe fits.

Food-safety notes

Recipes that involve raw or under-cooked ingredients — carpaccios, soft-boiled eggs, raw fish — carry a food-safety callout. Pregnant people, young children, the elderly, and immune-compromised diners should skip those recipes; everyone else should keep cold ingredients cold and serve promptly.

Affiliate disclosure

Brightplate launches with no affiliate links. If that ever changes — for kitchen tools, cookbooks, or pantry brands — we’ll mark every affiliated post with a clear disclosure at the top and a sponsored attribute on the link itself. Editorial decisions about what to feature stay separate from any future monetization.

AI use

We use AI for first drafts and pin imagery, then humans edit before publish. Pin photos are stylized flat-lays of ingredients and prep tools — we deliberately avoid AI-generated images of finished plated dishes, because those are easy to spot and erode trust on a recipe site. Real food photography appears on the highest-traffic posts.

Corrections

Misattributed recipes, broken links, mislabeled allergens, or claims that don’t hold up — write us at hello@brightplate.co with the post URL. We acknowledge within two business days and fix or pull the post where warranted.